Bachelor of Communication

• Objectives of the Bachelor of Communication
• Admission requirements
• Course structure
  • First year - 48 points
  • Second year - 48 points
  • Third year - 48 points

Code: 2476
Coordinator: Professor Bruce Jacobs
Campus: Sunway campus, Malaysia
Application: Direct to Sunway campus

Objectives of the Bachelor of Communication

The Bachelor of Communication is a three-year professionally orientated program with an international focus providing skills which can be utilised in areas such as mass media, public affairs and corporate communication.
Students will undertake sequences of studies in communication, international studies and writing. In addition, students will undertake a range of elective subjects from the Faculties of Business and Economics, Information Technology, Law and Science.
The course is designed to provide students with an understanding and knowledge of:

• the role of communication in modern society;
• the application of mass communications theory to the corporate sector;
• the role of culture and social structures in social change, global trends and their local impact; and
• contemporary writing practices.

and the she skills to:

• communicate effectively with other professionals and the wider community in a culturally diverse environment;
• examine regional and global trends;
• bring together multi-disciplinary knowledge; assess information critically and think reflectively; and
• contribute knowledgeably and in socially responsible and ethical ways to the particular communities they find themselves in, drawing on an informed intercultural awareness.

Admission requirements

A satisfactory completion of the Victorian Certificate of Education or equivalent, with a grade average of C in Units 3 and 4 of English and a grade average of at least D in any three other VCE studies.

Course structure

1 A compulsory sequence of at least five six-point subjects, plus one additional strongly recommended subject (up to a maximum of eight six-point subjects or 48 points) in Communication. Students will be strongly encouraged to complete eight six point subjects in Communication in order to satisfy the requirements of a major.
2 A compulsory Arts International Studies sequence of five six-point Arts subjects plus one additional strongly recommended subject designed specifically for the Bachelor of Communication degree.
3 A specialisation sequence of five six-point subjects plus one additional strongly recommended subject in Writing (a LOTE sequence in Japanese may be offered in the year 2000 subsequent to the availability of market research results).*
4 Six six-point elective subjects drawn from one or more disciplines or areas from Arts and/or other faculties.

First year - 48 points

• GSC1901 Introduction to communications studies
• GSC1402 Media studies
• GSC1503 Global and regional studies I: modern world events and issues**
• GSC1504 Global and regional studies II: modern world ideas**
• GSC1902 Newsrooms
• GSC1903 News feature writing
• Elective
• Elective

Second year - 48 points

• GSC2410 Public relations and mass communications technology
• GSC2411 Media, culture and power
• INT2010 Production, consumerism and the environment in the contemporary world
• INT2020 Asian studies
• GSC2415 Writing and authorship
• GSC2413 Representations and narratives
• Elective
• Elective

Third year - 48 points

• GSC3413 Communications industries
• GSC3402 Policies, audiences, futures
• INT3010 Managing intercultural communication
• INT3020 Engendering identity: questioning concepts and categories
• GSC3421 Techniques of writing
• GSC3427 Writing portfolio
• Elective
• Elective

** THESE SUBJECTS ARE OFFERED AS AN INTERIM MEASURE ONLY FOR SUNWAY CAMPUS IN 1999.

Bachelor of Social Work

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