MKF9531

International marketing policy and strategy

Not offered in 1998

Ms Susan Freeman

6 points
* One 3-hour class per week
* First semester
* Caulfield
* Prerequisites: MKF9500 and MKF9510

Objectives On completion of this subject students should be familiar with the forces driving internationalisation and with the strategies available to organisations as they seek to internationalise.

Synopsis In this subject we review strategic options facing international companies and review the techniques for implementing, controlling and evaluating attempts to establish the company internationally. The subject employs case studies to demonstrate the practical problems and issues to be addressed by companies seeking to maintain a presence in the international environment.

Assessment Two assignments (4000 words): 40%
* Weekly test/class participation: 10%
* Presentation: 10%
* Examination (2 hours): 40%