Published by Monash University, Australia
Maintained by wwwdev@monash.edu.au
Approved by L Macdonald, Faculty of Business and Economics
Copyright © Monash University 1997 - All Rights Reserved - Caution
Ms Val Clulow
6 points
* First semester
* Distance education
only
* Prerequisites: MKX1120, MKF2500
Objectives On completion of this subject students should be able firstly, to describe the nature and character of retailing around the world and secondly, the trends and developments in the fast growing internationalisation of the retail industry.
Synopsis Developments in the internationalisation of the retail industry worldwide.
Assessment Written assessment (6500 words): 65%
*
Examination (2 hours): 35%
Prescribed Texts
McGoldrick P International retailing: Trends and strategies Pitman, 1995
Back to the Business and Economics Handbook, 1998
Published by Monash University, Australia
Maintained by wwwdev@monash.edu.au
Approved by L Macdonald, Faculty of Business and Economics
Copyright © Monash University 1997 - All Rights Reserved -
Caution