MKF2500

Retail management principles

Mr Peter Phillips-Rees (on-campus) and Ms Val Clulow (distance)

6 points
* One 2-hour lecture and one 1-hour tutorial per week
* First semester (Caulfield)
* Second semester (Distance)

Objectives On completion of this subject students should be able to describe the scope and development of retailing, particularly in Australia; demonstrate an understanding of the issues, problems and practices involved in running a retail operation; describe the strategic concepts, principles and techniques necessary to manage a retail enterprise successfully; assess career opportunities in retailing.

Synopsis An overview of retailing from a management perspective. The development of retailing; the Australian retail industry and its environment; merchandising planning, control and distribution; pricing merchandise; selling and sales promotion; store location, layout and presentation.

Assessment (on-campus)Tutorial: 10%
* Minor assignments (2500 words): 25%
* Major assignments (3500 words): 30%
* Examination (2 hours): 35%
Assessment (distance) Assignments (6500 words): 65%
* Examination (2 hours): 35%

Prescribed texts

Berman B and Evans J Retail management 6th edn, Macmillan, 1995