MKF3381

Retail case studies

Mr Peter Phillips-Rees

6 points
* Offered by distance education only
* First semester
* Prerequisite: MKF2500

Objectives On completion of this subject students should be able to demonstrate the ability to analyse retail businesses by applying problem solving frameworks and analytical techniques; develop decision-making skills by analysing different strategies and tactics adopted by a range of retail businesses.

Synopsis Study of a series of retail business cases enabling students to analyse and evaluate retail strategies, management issues and business performance; implementation issues and the integration of all business functions (financial, marketing, human resources, operations and logistics).

Assessment Case study reports (10,000 words): 100%