International market dynamics
Mr David Watson
6 points
* One 3-hour class per week
* Second semester
*
Caulfield, in-house
Objectives On completion of this subject student should be familiar with the trends shaping international markets and the strategies open to marketers operating in multiple national markets.
Synopsis The application of the marketing concept to the world marketplace including the globalisation of markets, mega-marketing and segmentation of the international environment. Review of the environment of selected countries including trends, politics, international aid, economic policy, trade policy, social and cultural developments.
Assessment Seminar paper (1500 words): 15%
* Major project (3500
words): 35%
* Class participation: 10%
* Examination (2 hours): 40%
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