International marketing and logistics
Mr G Peter Dapiran
6 points
* One 3-hour class per week
* Second semester
*
Caulfield
Objectives At the end of the course participants should be able to explain the management of product, price and promotion variables in the international context; understand the appropriate transport, customer service, warehousing and inventory strategies in international trade; understand the process of designing an international channel of distribution; determine the most appropriate market entry strategy in a given situation; explain the various types of countertrade and the use of countertrade as a marketing strategy.
Synopsis Product, pricing and promotional issues and practices in international marketing. Strategic logistics decisions - international transport mode choices, issues of customer service, inventory implications of international trade. Operational logistics decisions. Managing the export shipment; documentation and insurance. International channels of distribution; channel design and management. Alternative market entry strategies including export, licensing, joint venture, franchising, local manufacture. Countertrade and its role as a marketing strategy.
Assessment Case study analysis: 10%
* Seminar paper presentation
(1000 words): 10%
* Individual major assignment (3000 words): 30%
*
Class test: 50%
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