Retail case studies
Mr Peter Phillips-Rees
6 points
* Offered by Distance education only
* First semester
*
Prerequisite: DEK2500
Objectives On completion of this subject students should be able to demonstrate the ability to analyse retail businesses by applying problem solving frameworks and analytical techniques; develop decision-making skills by analysing different strategies and tactics adopted by a range of retail businesses.
Synopsis Study of a series of retail business cases enabling students to analyse and evaluate retail strategies, management issues and business performance; implementation issues and the integration of all business functions (financial, marketing, human resources, operations and logistics).
Assessment Case study reports (10,000 words): 100%
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