Retail technology
Ms Val Clulow
6 points
* Offered by distance education only
* Second semester
Objectives On completion of this subject students should be able to indicate how developments in technology impact on retail strategic planning; analyse developments in a range of functional applications of technology in retailing; discuss the application of technology as a competitive tool; explain the implications of increasing applications of technology for workplace practices in retailing; discuss some of the ethical issues associated with the adoption of technology as a retail marketing tool.
Synopsis Function of electronic data processing in modern retail organisations. Specific emphasis is placed on information technology as a strategic management tool. Use of data bases, electronic data input, quick response and management information systems and reporting. Technological developments and the future of competitive retailing.
Assessment To be advised.
Published by Monash University, Clayton, Victoria
3168 Copyright © Monash University 1996 - All Rights Reserved - Caution Authorised by the Academic Registrar December 1996 |