TDN2002 - Communication design theory - 2019

6 points, SCA Band 1, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.


Art, Design and Architecture

Organisational Unit

Department of Design

Chief examiner(s)

Mr Dion Tuckwell


Mr Dion Tuckwell

Not offered in 2019




This unit covers significant theories and readings specific to the discipline of communication design. The histories of print- and screen-based communication are studied, with particular consideration given to the social and technical changes that have influenced the development of communication design. Theories of communication, readability and authorship are considered. A particular focus lies with the technologies of typography and the evolution of the written word. Students will develop an appreciation of the history of the discipline and its social significance, in order to better understand contemporary communication design.


Upon successful completion of this unit students will be able to:

  1. Understand the history and the prehistory of communication design;
  2. Critically discuss different perspectives on the social significance of communication design;
  3. Recognise historical and theoretical references in contemporary works of communication design;
  4. Articulate an informed position in relation to key issues in communication design discourse; and
  5. Analyse and discuss the social or disciplinary significance of works of communication design.


100% in-semester assessment

Workload requirements

12 hours per week including 3 contact hours plus 9 hours of independent study.

See also Unit timetable information