MKF5981 - Retailing - 2019

6 points, SCA Band 3, 0.125 EFTSL

Postgraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.


Business and Economics

Organisational Unit

Department of Marketing

Chief examiner(s)

Dr Dominic Thomas


Mrs Karen Lurati

Unit guides




Students must have passed MKF5955 or equivalent, or be enrolled in course B6010, or be granted permission by the Chief Examiner to undertake this unit.


The management of retail organisations, the application of technology in retail organisations and the application of retail strategic and financial planning. Issues, problems and practices involved in managing a retail operation; the role of the retailing industry in distribution, its structure and its dynamics; retail merchandise planning, buying and control; retail store location, layout, presentation and management; current theories and techniques used in the formulation and implementation of retail business strategy.


The learning goals associated with this unit are to:

  1. define retailing and its strategic development
  2. demonstrate an awareness of the issues, problems, opportunities and practices involved in managing a retail operation
  3. describe the principles of retail merchandising, retail formats, retail branding, retail technology, retail experience
  4. provide some insights into the management of human resources within a retail business.


Within semester assessment: 60% + Examination: 40%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information