6 points, SCA Band 3, 0.125 EFTSL
Postgraduate - Unit
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
Faculty
Organisational Unit
Chief examiner(s)
Associate Professor Yelena Tsarenko
Coordinator(s)
Associate Professor Yelena Tsarenko
Unit guides
Prerequisites
MKF9120 or MKF5912 or be enrolled in course 4431.
Synopsis
An in-depth introduction to the critical thinking and planning required in the initial stages of a thesis or research project. Development of a literature review, research model and research proposal.
Outcomes
The learning goals associated with this unit are to:
- develop an understanding of how to formulate a theoretical framework for a marketing problem/opportunity
- provide an understanding and appreciation of qualitative and quantitative research techniques
- provide an understanding of how to conduct data analysis
- develop a comprehensive case study and a comprehensive research report
- develop a capability of communicating research findings.
Assessment
Within semester assessment: 100%
Workload requirements
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
See also Unit timetable information