6 points, SCA Band 3, 0.125 EFTSL
Undergraduate - Unit
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
- First semester 2019 (On-campus)
, , , MKC3300
The legal framework which operates in relation to marketing decisions and practice. Topics discussed include unfair trading practices, intellectual property rights (patents, trade marks, copyright and designs), anti-competitive conduct and new marketing practices. The unit places the laws controlling unfair and anti-competitive practices within the wider economic context.
The learning goals associated with this unit are to:
- identify and analyse the consumer protection laws and apply those laws to a range of marketing and advertising strategies
- identify and analyse the laws protecting intellectual property and apply those laws to the development and marketing of new products and ideas
- identify, analyse and apply the laws regulating a range of competition practices including pricing and distribution
- critically evaluate a contemporary marketing law development and write a research paper on the topic.
Within semester assessment: 40% + Examination: 60%
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
See also Unit timetable information