ATS3954 - Media industry project - 2019

6 points, SCA Band 1, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.



Organisational Unit

Communications and Media Studies

Chief examiner(s)

Dr Nina Li


Dr Nina Li

Unit guides



  • First semester 2019 (On-campus)


Twelve credit points of second-year Arts units.


In this unit students revisit and expand on the media industries focus developed in Level 1 and 2 units. It requires students to deepen and apply specific knowledge on particular media industries and related debates or problems. Students identify a significant media industries figure, context or debate for detailed analysis in consultation with the unit coordinator. Through a combination of directed reading and research, students complete a major essay that demonstrates a high level of competence in theoretical and industrial analysis.


Upon successful completion of the unit, students will be able to:

  1. identify a contemporary challenge, problem or debate within the media industries for analysis;
  2. construct a research project plan incorporating established media studies methods of audience, industry and textual research;
  3. undertake independent analysis of a specific project, and link this to central media industries concepts;
  4. explain in verbal and written forms the methods and findings of their independent project in workshops and assessments.


Within semester assessment: 100%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

This unit applies to the following area(s) of study