APG5183 - International tourism marketing research project - 2019

This is a research project unit designed for students who are focused on developing a career in international tourism marketing and destination development.

The center piece of this unit is an European study tour to Riga, Latvia and Berlin to attend 1TB the world's largest tourism conference and marketing trade fair, held annually in Germany. Pre-departure classes in Melbourne are supported by a specifically designed industry seminar and site visit program in Riga (in partnership with the University of Latvia) highlighting the development and marketing of the nation as an international tourism destination. In Berlin a half day research workshop and a seminar series program of industry speakers is arranged prior to the start of the 1TB symposium and trade fair.

Over the week spent at 1TB, students have a unique opportunity to attend international marketing case study seminars, interact with and hear from key representatives of the global tourism industry and undertake project focused primary research relevant to the development of international tourism markets. Learning in this global context combines with theoretical approaches to give context to student-led research projects.

Upon successful completion of the unit students will be able to:

1. critically assess the opportunities and challenges facing international tourism marketing and product development, particularly in the context of developing tourism economies;
2. demonstrate effective skills in research design, methods, analysis and project management;
3. collaborate constructively with fellow students in designing and undertaking a substantial research project in an international professional context;
4. produce written work and oral presentations to deadline, making effective use of the conventions of scholarly presentation, including citations and bibliography where required;
5. develop confidence in approaching and working with individuals and organisations in a professional international setting.

Within semester assessment: 100%

Minimum total expected workload to achieve the learning outcomes for this unit is 288 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

International sustainable tourism management

Tourism