PPR5500 - Design management and entrepreneurship - 2017

6 points, SCA Band 1, 0.125 EFTSL

Postgraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.


Art, Design and Architecture

Organisational Unit

Department of Design


Mr Denis Masseni

Unit guides



  • First semester 2017 (Day)
  • Second semester 2017 (Day)


Using investigative processes and industry case studies students will learn the role of management and associated strategic processes integral to a successful and sustainable design practice. Students will acquire skills in entrepreneurship, business negotiation, teamwork, written and verbal communication, budgeting, market identification and user needs, start-up cultures and project management across a broad range of design undertakings that includes complex multidisciplinary projects.


Upon successful completion of this unit, students will be able to:

  1. apply current theories and practices in design management to design projects of varying complexity;
  2. understand and act upon the relationship between organisational strategy and design planning;
  3. understand the principles of entrepreneurship, innovation management and commercialisation;
  4. understand how to develop a sustainable design business model; and
  5. demonstrate skills in collaboration and clear communication.


Oral presentation (20%)

Individual report (40%)

Group project (40%)

Workload requirements

2 contact hours and 8 hours of private study per week

See also Unit timetable information

Chief examiner(s)


Successful completion of semesters 1 and 2 of Master of Design or by permission