MKW3841 - E-business performance measurement - 2017

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.


Business and Economics

Organisational Unit

Department of Marketing


Associate Professor Paul Yeow

Not offered in 2017


This unit is about measure and metrics used in assessing whether an e-business is achieving its goals. The unit links online business models, business environment, and change to business performance to performance measures. It also links performance measures with strategy, value, and business environment. It provides alternative performance measures and metrics as feedback mechanisms in an online performance measurement environment and establishes benchmarks. These include performance measures for external and internal operations, transactions with customers and suppliers, e-business and e-commerce activities, e-business security, general business health, website activities, etc. Explicitly, it includes measurement principles, measurement interactions, and measurement impact on performance assessment.


The learning goals associated with this unit are to:

  1. to develop a clear understanding of the concept of performance measurement in the e-business environment
  2. to provide students with theoretical knowledge and practical skills on how to develop appropriate e-business performance measures and metrics to monitor and control company's e-business and e-commerce initiatives.


Within semester assessment: 50% + Examination: 50%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)


MKW2841, or MKW1601 or MKW3881