MKM5211 - Applied business project - 2017

12 points, SCA Band 3, 0.250 EFTSL

Postgraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.


Business and Economics

Organisational Unit

Department of Marketing


Dr Nicholas Grigoriou

Unit guides



  • Summer semester A 2017 (Day)


This is a practical based business project unit for the students of the Master of International Business (MIB) program. The business project may originate from large corporations, non-profit and government agencies, small businesses, or entrepreneurs in the area of marketing, competitive strategy, corporate finance, human resource or new venture development. The students will select the area of project based on a disciplinary area that they are familiar with (marketing, management, finance, international business or international management) and work closely with an academic staff member and a company staff member. They will be guided through the processes of proposal preparation, data collection and analysis, project implementation, business planning and project reporting. The focus of the unit will be on practical application of the knowledge acquired in other units of the MIB program. Students work in teams of two to three people on a significant business project related to a real business problem.


The learning objectives associated with this unit are to:

  1. demonstrate an ability to apply a broad range of knowledge and understanding of key business theories, concepts, tools and techniques in a practical business context
  2. demonstrate an ability to analyse, synthesise and evaluate a business situation and to develop appropriate recommendations in the form of a project report
  3. further enhance communication, inter-personal, problem solving and critical thinking capabilities.


Within semester assessment: 100%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 288 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average six/eight hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)


Students must be enrolled in course 2098 and have completed 24 credit points.