MKF5280 - Sustainable marketing - 2017

This unit prepares students to work in a new marketing environment where new products and services that tackle environmental degradation and social inequity are endowing firms with enduring competitive advantage. It examines the core principles of sustainability from both micro-marketing (consumer, firm) and macro-marketing (society, economy) perspectives and equips students with thinking tools to develop sustainable marketing strategies for private and public firms.

The learning goals associated with this unit are to:

1. understand key concepts of environmental sustainability from the standpoint of businesses (e.g. triple bottom line)
2. understand how the concepts of marketing and sustainability inter-relate (e.g. sustainable products, pricing for sustainability)
3. demonstrate and apply key sustainable marketing concepts, and build skills to do so in the longer term in organisations (e.g. life cycle analysis)
4. make connections of sustainable marketing with other disciplines and everyday life (e.g. biodegradable product packaging)
5. reflect on one's personal learning, and crystallise personal sustainability attitudes and behaviours.

Within semester assessment: 60% + Examination: 40%

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Dr Mauricio Palmeira

Students must have passed six graduate units or 36 credit points including one of the following units: MKX5461, MKX9160, MKX9550, MBA9006 or MBA5906 or be enrolled in course 3783 before undertaking this unit.