MKB3881 - Digital marketing - 2017

Digital marketing explores different aspects of the digital landscape and how to integrate digital technologies into the marketing mix. It also provides a broad understanding of the various digital marketing tools, and the application of these tools in the rapidly changing digital environment.

The learning goals associated with this unit are to:

1. identify and investigate emerging digital marketing technologies and trends
2. explain how marketing can leverage these technologies and trends
3. understand the fundamentals of a digital marketing strategy, and how digital marketing can be integrated into the marketing mix
4. critically evaluate a digital marketing campaign.

Within semester assessment: 50% + Examination: 50%

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Mr Manir Zaman

MKB1200

MKF3881