MKB3531 - International marketing - 2017

International marketing explores the application of marketing concepts and theories to the international environment. It also provides a broad understanding of how economic, political, geographic, demographic, cultural and other international factors influence marketing strategy. The concepts covered in this unit offer insight into the relative value of alternative marketing strategies in different international markets.

The learning goals associated with this unit are to:

1. understand how economic, political, demographic, cultural and other international factors influence marketing strategy
2. apply marketing concepts and theories to the international environment
3. critically assess alternative marketing strategies in different international markets
4. prepare an international marketing plan

Within semester assessment: 50% + Examination: 50%

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Mr Manir Zaman