MGS5181 - International business strategy - 2017

This unit looks at international business strategy theories and their application. Topics include the relationship between environmental scanning and strategic planning; methods of developing a strategic plan; corporate and business level strategy; choice of foreign operation and its implications in terms of risk and control; determinants of MNC activity; strategic issues that relate to international wholly owned subsidiaries, joint ventures, mergers and acquisitions and alliance modes; impact of multi-domestic, regional and global integration strategies; and international corporate governance.

The learning goals associated with this unit are to:

1. describe the concepts and use the tools for competitive analysis and strategic planning in the international environment
2. formulate and implement strategies for SMEs and multinational organisations in a global setting, with increasing focus on the emerging economies
3. identify and analyse the opportunities and dangers involved in international strategic management
4. evaluate the impact different types of foreign operations have on the internationalising organisation.

Within semester assessment: 50% + Examination: 50%

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Dr Natasha Mwila

MGF5966, MGM5966 or MGS5966 or MGX5966 or MGX9660 or MGZ5966, and achieved 60 credit points.

MGX5181, MGM5181, MGZ5181