MBA5313 - MBA Labs: Technology and entrepreneurship project - 2017

The MBA Labs: Technology and entrepreneurship project reflects the innovative, applied and research-oriented ethos of Monash University. The MBA Labs will function as a business laboratory, in which ideas are tried and tested, critiqued and improved. The spirit of discovery, enterprise and progress will be evident in the process and the outcomes; the cycle of practice and reflection will exemplify the experience.

In the second MBA applied consulting project, students integrate their knowledge of Modules 1 and 2 to address the opportunities and/or challenges of host business organisations. Under the supervision of their professors, and with the support of a nominated project sponsor, student teams identify a significant innovation/entrepreneurship issue for their host organisation in a high-technology sector, and combine their accumulated knowledge of management theory and consulting practice to tackle the issue. The project may have a commercial or community purpose. As an alternative to working with a host, student teams may regard MBA Labs: Technology and entrepreneurship project as an incubator and propose their own venture. The output is a presentation and report for the sponsor.

The learning goals associated with this unit are to:

1. demonstrate the ability to analyse and synthesise a complex business situation and develop appropriate analyses and recommendations
2. demonstrate the ability to manage a consulting client relationship
3. demonstrate the ability to deliver a professional presentation
4. demonstrate the ability to provide and prepare a report that integrates academic learning and live business issues.

Within semester assessment: 100%

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Professor Patrick Butler

MBA5213

Students must be enrolled in B6016