IDN2101 - Concept art for design - 2017

6 points, SCA Band 1, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.


Art, Design and Architecture

Organisational Unit

Department of Design


Mr Bryan Lee

Unit guides



  • Second semester 2017 (Day)


This unit extends students technical ability to conceive, refine and effectively communicate conceptual design work. Conceptual design work, also referred to as concept art, is an essential part of the industrial designer's repertoire in conceiving of objects which do not yet exist. This core skill has since the 1980s expanded to become a possible end in itself, with designers finding employment and careers in the design of conceptual objects never meant for manufacture, but instead for film, gaming, illustration, science fiction, and other multimedia fields. Centred on drawing, students will be taught a range of skills to capture conceptual designs by the visual description of three dimensional form, and communicate them, with a focus on the designs being plausible in detail but conceptual in nature.


Upon successful completion of this unit, students will be able to:

  1. demonstrate proficiency in describing three dimensional form through drawing techniques;
  2. understand the suitable application of drawing techniques to different conceptual projects;
  3. capture and communicate new ideas rapidly;
  4. create finished artwork suitable for production proposals;
  5. possess an understanding of the conceptual design industry and the application of these skills;
  6. observe and employ occupational health and safety appropriate to studio practice.


100% mixed mode

Workload requirements

4 hours contact including seminar, practical and tutorial time and 12 hours of private study time

See also Unit timetable information

Chief examiner(s)