0 points, SCA Band 2, 0.000 EFTSL
Postgraduate - Unit
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
Dr Chaoyang Song (Clayton)
Assoc Professor Chan Eng Seng (Malaysia)
This unit is available only to Engineering PhD students.
The goal of this unit is to impart an evidence-based methodology for building scalable startups that students can use for the rest of their careers, whether they are starting a new business or working in established organisations. For a new business, the goal is acquiring investor funding. In a corporate environment, the methodology will help the organisation start new businesses and allocate their internal resources (time, technology, and talent) more efficiently. The unit will be taught in a hands-on way that engages student teams by requiring them to develop hypotheses and then test those hypotheses outside the classroom. Throughout the semester, teams will modify their business models based on feedback from potential customers, and can then decide if there is a worthwhile business to be built. The unit does not include the execution of the business models; if student teams continue with their companies, they will assemble the appropriate operating plans, but only after they have attained a high degree of confidence that a viable business model exists.
On successful completion of this unit, students will be able to:
- decide whether entrepreneurship is for them
- design, search for, and improve a business model
- practice evidence-based entrepreneurship by formulating and testing hypotheses with potential customers
- use agile development methods to produce a minimum viable product containing only the critical features of their intended business
In-semester assessments comprised of presentations, meeting notes, project updates and interviews: 100%
3 hours of lectures and 9 hours of private study per week.
See also Unit timetable information