6 points, SCA Band 3, 0.125 EFTSL
Undergraduate - Unit
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
Faculty
Organisational Unit
Coordinator(s)
Not offered in 2017
Synopsis
This unit will cover: the demand, supply and pricing in the sport industry, sports revenues; whether clubs are profit-maximisers or win-maximisers, competitive imbalance in sport such as player drafts, salary caps and revenue sharing, the sport industry, including government subsidies, private delivery of sport and sport participation, the economic impact of sports, stadium financing; labour markets and sport, regulation of sports, international issues, future directions of the sport industry.
Outcomes
The learning goals associated with this unit are to:
- identify the 'peculiar' characteristics of sports markets and the relevant policy prescriptions that follow
- gain an understanding of the role of economic incentives in determining the behaviour of the various stakeholders -- controlling bodies and leagues, clubs/teams, players, fans, sponsors, the media and the government -- in determining outcomes in different sports markets
- acquire knowledge of the nature of several specific sports markets in Australia and overseas, and of the relative merits of different approaches to solving contemporary problems in those sports markets.
Assessment
Within semester assessment: 50% + Examination: 50%
Workload requirements
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
See also Unit timetable information