12 points, SCA Band 1, 0.250 EFTSL
Undergraduate - Unit
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
Not offered in 2017
This unit provides students with high-level studio practice in all aspects of digital arts, design and new media. It explores the possibilities of digital mediums as a fine art tool and as a vocational or design orientated tool. It focuses on creative image and media production for a range of art and design applications. Emphasis is placed on combining techniques in storyboarding, imaging, animation, interactivity, interface design, scripting and information architecture to develop creative and functional outcomes. Students develop smaller multimedia or static work projects that address all levels of the creative process and project management. A substantial journal is required.
On successful completion of this unit, students should be able to:
- obtain the ability to select the best way to present an idea in a digital environment be it still, interactive or moving and apply this framework to the students own work.
- have effective communication skills and visual language that takes into account industry-related demands of multimedia practice and awareness of creative developments in new media.
- understand more complex principles of interactive design including the role of a "user", ability to maintain design integrity and continuity in a project and a broad understanding of the technical roles and processes needed in a digital project.
- apply creativity, problem-solving, research and project development directly associated with multimedia design, digital imaging and interactive media to explore a range of creative solutions to briefs.
- demonstrate an increased technical proficiency in production of digital media using industry standard software applications and peripheral devices.
- have a working general knowledge of historical and contemporary concepts related to their own work and that of their peers and be able to articulate these concepts. Students should have a high level of independence with regard to researching ideas and source material.
- demonstrate a broad interest and appreciation of digital practices and culture.
- Observe and employ occupational health and safety appropriate to studio practice.
Students will be assessed on several thematic and technical exercises and projects. Students submit a journal as documentary evidence of the development of the work. It is graded according to the evidence of research, development, inventiveness and understanding of the issues involved in digital arts and new media and also awareness of contemporary issues.
See also Unit timetable information