BTX5150 - Law of marketing - 2017

The unit aims to develop an understanding of the legal frameworks regulating marketing activities, including competition law, the regulation of marketing communication, channel strategies and the fundamentals of intellectual property principles.

The learning goals associated with this unit are to:

1. identify, analyse and apply laws designed to protect consumers
2. identify, analyse and apply intellectual property principles and apply these to the development, marketing and protection of products, knowledge and ideas.
3. identify, analyse and apply the laws regulating a range of competition practices.

Within semester assessment: 50% + Examination: 50%

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

BTX9150