6 points, SCA Band 3, 0.125 EFTSL
Undergraduate - Unit
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
Faculty
Organisational Unit
Department of Business Law and Taxation
Coordinator(s)
Unit guides
Synopsis
This unit involves a study of the legal framework which operates in relation to marketing decisions and practice. It examines the impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics covered include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct and electronic marketing and the law.
Outcomes
The learning goals associated with this unit are to:
- analyse, and apply the laws protecting intellectual property to the development and marketing of a range of new products and ideas
- analyse and apply the consumer protection laws to a range of marketing and advertising strategies
- analyse and apply the laws regulating a range of marketing practices including pricing and distribution
- formulate the legal protection of a product or idea using the intellectual property, marketing and consumer protection laws.
Assessment
Within semester assessment: 40% + Examination: 60%
Workload requirements
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
See also Unit timetable information