BEX5411 - Creativity and entrepreneurship - 2017

6 points, SCA Band 3, 0.125 EFTSL

Postgraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.


Business and Economics


Dr Peter O'Neill

Unit guides



  • First semester 2017 (Day)


We now live in an age where entrepreneurs are key to developing the next generation of innovative game-changing companies and driving commercial value. The business landscape over the coming decades will embrace and require innovation, creativity and entrepreneurship with the survival contingent on the business leaders of tomorrow. This unit brings together the principles required to succeed in a competitive innovation-led world while building a solid foundation of application for commercial exploration of new ideas.

In this unit, with an understanding of the entrepreneurial mindset, students will embark upon a journey of creating innovative business ideas and positioning them for market. A real world project will project will provide students with a step-by-step systematic road-map approach to hone their business skills and consolidated learning for crisp execution of a business venture.


The learning goals associated with this unit are:

  1. to gain an understanding of creativity and sources of innovation
  2. to develop an understanding of intellectual property
  3. to gain an understanding of Venture funding
  4. development and demonstration of entrepreneurial mindset
  5. development and demonstration of entrepreneurial creativity
  6. development and delivery of business case
  7. development and demonstration of pitching competency.


Within semester assessment: 100%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires an average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)


Students must have completed 48 credit points.