ATS3954 - Media industry project - 2017

6 points, SCA Band 1, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.



Organisational Unit

Communications and Media Studies


Dr Alex Lambert

Unit guides



  • First semester 2017 (Day)


In this unit students revisit and expand on the media industries focus developed in Level 1 and 2 units. It requires students to deepen and apply specific knowledge on particular media industries and related debates or problems. Students identify a significant media industries figure, context or debate for detailed analysis in consultation with the unit coordinator. Through a combination of directed reading and research, students complete a major essay that demonstrates a high level of competence in theoretical and industrial analysis.


Upon successful completion of this unit, students will be able to:

Increase their knowledge of contemporary debates and issues in the media industries;

Identify, plan and complete a major research project;

Apply media studies and media industry concepts and research to the analysis of one media industry context;

Demonstrate the ability to undertake a high level of independent research;

Demonstrate a high level of communication skills in argument and written presentation.


Within semester assessment: 100%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)

This unit applies to the following area(s) of study


Twelve credit points of second-year Arts units.