ATS3450 - Contemporary media theory - 2017

6 points, SCA Band 1, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.



Organisational Unit

School of Media, Film and Journalism


Dr Susan Yell

Not offered in 2017


Students need to contact the Arts Student ServicesArts Student Services ( desk to enrol in the unit.


The unit examines developments in media theory in response to new and changing media forms. Students are introduced to a range of theoretical approaches that have developed alongside the technologies they have sought to analyse and describe. These approaches form the foundation for the analysis of media and mass communication in all its components, including textual form and content, media industries, and associated issues of politics, power, discourse, culture and identity.


On successful completion of the unit, students should to be able to:

  1. recognise, identify and describe the assumptions and arguments making up the theoretical approaches introduced in the unit;
  2. demonstrate a capacity to discuss the strengths and weaknesses of approaches to media and communication theory;
  3. demonstrate a capacity to analyse different media and media industries by applying different theoretical approaches.


Within semester assessment: 65% + Exam: 35%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)

This unit applies to the following area(s) of study


Twelve credit points of second-year Arts units.


ATS2450, COM2411, COM3411, GSC2411