ATS3437 - Communication and creativity - 2017

6 points, SCA Band 1, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.



Organisational Unit

Communications and Media Studies


Dr Elizabeth Paton

Not offered in 2017


In this unit students consider individual, cultural and social processes driving creative communication. They will examine and analyse competing theoretical frameworks associated with creativity and cultural production including: historical, biological and psychological perspectives of the creative individual; and environmental influences such as geography, culture, society and economics. The aim is for students to understand the multiple factors affecting creative communication in relation to a variety of media and arts practice including film, television, music, art, radio and photography.


On successful completion of this unit, students will be able to demonstrate:

  1. Understanding of the debates about the definition of creative action
  2. Understanding of the role of communication in facilitating, constraining and mediating creative action
  3. Understanding of creative communication both as a form of individual and social action
  4. Increased knowledge, skills, and attributes necessary for independent research; increased competency in the use of online research databases and other materials; enhanced capacity to formulate and write about communication issues, and to analyse and evaluate arguments.


Within semester assessment: 70% + Exam: 30%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)

This unit applies to the following area(s) of study


Twelve credit points of second-year Arts units.