ATS3391 - A world of sport: Business, politics and media - 2017

6 points, SCA Band 1, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.



Organisational Unit

National Centre for Australian Studies


Dr Tom Heenan

Unit guides



  • Second semester 2017 (Day)
  • Summer semester B 2017 (On-campus block of classes)


The unit has a domestic field tripdomestic field trip ( component and may incur an additional cost.


This unit examines Australian sport within a global context. It investigates Australian engagement with international sporting organisations and markets, as well as the role of sport in Australian and international society. It interrogates the power of business, industry and the media in Australian and international sport, and how their roles are refashioning the sporting landscape. It also examines the significance of international sport, positing sports as a major economic driver in the age of spectacle


Upon successful completion of this unit students will:

  1. demonstrate an understanding of sport as a cultural, economic and political phenomenon in a global context;
  2. exhibit a critical understanding of key issues in the study of international sport, including the complex interplay between social ideals and aspirations and commercial, political, development and individual concerns;
  3. have engaged with theoretical debates about the process of globalisation on Australian sporting economies and cultures;
  4. exhibit a critical understanding of the role of the media in the development, representation and ownership of sport;
  5. have built the capacity to research and critically evaluate topical and historiographical debates regarding sport;
  6. have developed skills in constructing evidence-based arguments using a variety of primary and secondary sources and demonstrated their ability to reflect critically on what they have learnt;
  7. have developed skills in written and oral presentation and communication


Within semester assessment: 100%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)

This unit applies to the following area(s) of study