ATS2814 - Engagement, publicity and promotion - 2017

Theory and practice of engagement of organisations with key publics, stakeholders and their communities to build relationships and collaborate in responsible community programs . Publicity and promotion as facets of community public relations and important to corporate sponsorship of these programs. Through a critical analysis of case studies, and successful community public relations programs students will develop a strategic plan for a community program for an organisation, client or community group that includes the promotion and publicity for a corporate sponsor of that program.

On successful completion of this unit students will demonstrate their ability to:

1. Understand community engagement, the rationale for this engagement, the tactics and strategies for community program development and evaluation,
2. Identify and critically appraise the strategic difference between engagement , publicity and promotion
3. Develop suitable and measurable objectives for a community program, that includes the publicity and promotion design for a corporate sponsor of the program

Within semester assessment: 70% + Exam: 30%

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Ms Elizabeth Hart

Twelve credit points of first-year Arts units.

PRJ2251