ATS2490 - Advanced professional writing - 2017

6 points, SCA Band 1, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.



Organisational Unit

School of Media, Film and Journalism


Dr Matthew Piscioneri (Semester 1)

Dr Paul Atkinson (Semester 2)

Unit guides



  • Second semester 2017 (Day)


  • First semester 2017 (Day)


This unit aims to further develop students' professional communication capabilities, to assist students to apply knowledge and skills from an academic context to workplaces, and for students who have undertaken ATS1298, to refine the language and communication abilities learned in the first year unit. The primary focus of this unit is the development of an extended individual project focusing on analysis and development of communication in a current organization. Further professional writing skills are developed through the documentation of the project (pitches and briefs, bench-marking and final delivery reports, written and oral). As the expectations of communication in organisations and the modern world are also rapidly evolving, the unit is also designed to further students' conceptual understanding of key issues in professional communication such as multi-modal-literacy, inter-cultural communication, and changing practices of reading, writing and text creation. This knowledge will complement students' work in other media and professional communication studies as it enables a consistent and thorough approach to media text construction.


On successful completion, the student will be able to:

  1. design and develop an individual professional writing project;
  2. analyse communication needs in an organisational context;
  3. show an understanding of the principles of project design and documentation;
  4. demonstrate a detailed understanding of professional communication issues in the contemporary global context;
  5. present the key message of a project in various forms and situations such as an oral presentation, video presentation, text summary or media release.


Within semester assessment: 100%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)

Dr Matthew Piscioneri (Semester 1)

Dr Paul Atkinson (Semester 2)

This unit applies to the following area(s) of study