ATS1279 - Media and culture - 2017

6 points, SCA Band 1, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.



Organisational Unit

Communications and Media Studies


Dr Elizabeth Coleman

Unit guides



  • First semester 2017 (Day)


  • First semester 2017 (Day)


This unit introduces students to the core concepts and theoretical traditions within media studies including political economy, textual analysis, empirical studies and cultural studies. These are aligned with historical and contemporary examples of social, economic and political debates about media industries and audiences. Students also examine the ways in which power and influence are exercised through media in cultural and social life.


Upon successful completion of the unit students will be able to:

  1. explain the relationship between media and culture using one of the main theoretical frames from the unit;
  2. demonstrate an understanding of one of the main research methods used in media studies;
  3. critically read academic articles and develop skills to paraphrase, summarise and reference others' ideas;
  4. communicate ideas to peers via oral presentation.


Within semester assessment: 100%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)

This unit applies to the following area(s) of study


ATS1277, AZA1279