Faculty of Business and Economics

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This unit entry is for students who completed this unit in 2016 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

Monash University

6 points, SCA Band 3, 0.125 EFTSL

Postgraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.


Business and Economics

Organisational Unit

MBA Program


Professor Ian McLoughlin


Not offered in 2016


"What new opportunities are offered for innovation and what are the strategic challenges in exploiting these?"
"Why are some organisations more innovative than others?"
"What are the factors that enable or constrain innovation?"
"How do novel ideas for products and services get translated into innovations and new private and social enterprises get started?"

As the dramatic growth of firms such as Google, Facebook, Kickstarter and Uber demonstrate, it is increasingly evident that sustainable competitive advantage and the creation of social value involves digital technologies and new kinds of business models. This unit will provide you with an understanding of the process of innovation in the digital economy and the capacity to engage in entrepreneurial activities through a combination of case study analysis, team-based project work, simulation and inputs from innovation leaders and entrepreneurs.


The learning goals associated with this unit are to:

  1. understand how innovation and entrepreneurship can contribute to competitive advantage and the creation of social value in the digital economy

  1. explore the strategies for managing innovation and the relationship between markets, technological change and new business models

  1. investigate the process of digital innovation in a range of organisational, entrepreneurial and organisational settings

  1. analyse the nature and role of 'user-led', 'open' and 'disruptive' forms of digital innovation

  1. develop insights into the nature of digital business models, and the entrepreneurial/innovation skills and capabilities required in digital innovation projects

  1. appreciate the ethical, social and sustainability issues involved in digital innovation.


Within semester assessment: 50%
Examination: 50%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)


Students must be enrolled in course 0028 to undertake this unit.