Students who commenced study in 2016 should refer to this area of study entry for direction on the requirments; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your area of study.

Marketing

Undergraduate
Specialisation

Commencement year

This area of study entry applies to students commencing this course in 2016 and should be read in conjunction with the relevant course entry in the Handbook.

Any units listed for this area of study relate only to the 'Requirements' outlined in the Faculty of Business and Economics component of any bachelors double degrees.

Unit codes that are not linked to their entry in the Handbook are not available for study in the current year.

Managing faculty

Faculty of Business and Economics

Websites

Faculty of Business and Economics

Location

Caulfield

Units

Students complete:

(a.) The following 10 units (60 points)

BTF3181 Marketing law
MGF1010 Introduction to management
MKF1120 Marketing theory and practice
MKF2111 Buyer behaviour
MKF2131 Marketing decision analysis
MKF2121 Marketing research methods
MKF2801 Marketing insights
MKF3121 Marketing planning and implementation
MKF3131 Strategic marketing (capstone)
MKF3461 Marketing communication

(b.) Three of the following units (18 points):

MKF2401 Marketing issues in packaging design
MKF2521 Brand management
MKF2540 Retail management principles
MKF3471 Sales management and negotiation
MKF3621 Advertising management and campaigns
MKF3710 Specialised applications in marketing
MKF3881 Digital marketing
MKX3481 Marketing channels
MKX3521 Global study programs in marketing
MKX3631 Marketing internship

Relevant courses

Bachelors

Single degrees

Successful completion of this specialisation can be counted towards meeting the requirements for the following single degree:

B2003 Bachelor of Business Specialist

Students in other single bachelor's degrees are not eligible to complete this specialisation.

Double degrees

Successful completion of this specialisation can be counted towards meeting the requirements for the Bachelor of Business Specialist component in the following double degrees:

B2013 Bachelor of Business and Bachelor of Business Specialist
B2012 Bachelor of Business Specialist and Bachelor of Arts
B2018 Bachelor of Business Specialist and Bachelor of Information Technology