Faculty of Business and Economics

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This unit entry is for students who completed this unit in 2016 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.


Business and Economics

Organisational Unit

Department of Marketing


Not offered in 2016


This unit will introduce students to the unique features of marketing in specialised contexts. Students will explore the similarities and differences across diverse sectors, using global examples. The unit helps students develop skills for addressing the unique challenges faced by marketers in specialised contexts.


The learning goals associated with this unit are to:

  1. compare and contrast marketing in different contexts
  2. appraise the unique challenges faced by marketers in specific contexts
  3. develop skills for addressing the above challenges
  4. create a framework for sustainable, equitable and ethical marketing practices.


Within semester assessment: 60%
Examination: 40%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information