marketing/pg-specialisation-bus-marketing

aos

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Students who commenced study in 2016 should refer to this area of study entry for direction on the requirments; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your area of study.

Postgraduate

Commencement year

Unit codes that are not linked to their entry in the Handbook are not available for study in the current year.

Managing faculty

Faculty of Business and Economics

Contact details

Graduate Student Office

Telephone: +61 3 9903 1400

Fax: + 61 3 9903 1357

Email: buseco-postgrad@monash.edu

Websites

Faculty of Business and Economics

Location

Caulfield

Marketing is a fun, dynamic, complex activity (and discipline) that focuses on providing value to both organisations and consumers. Very simply, marketing is about matching what an organisation has (or can do) with someone who wants it. Marketing is about selling, it is about advertising, but it also so much more. The study and practice of the 'so much more' is what makes marketing so interesting!

In today's dynamic and global business environment, marketing permeates all areas of operations and forms an integral element of business growth and achievement. Highly qualified, innovative and international marketing practitioners, supported by well researched and pertinent marketing knowledge, are increasingly in demand.

Units

4431 Master of Advanced Marketing

B6010 Master of Marketing

Refer to the relevant course entry for details of required units.

B6005 Master of Business

Students complete:

a. the following four units (24 points):

  • MKF5911 Theory and process of buyer behaviour
  • MKF5912 Marketing research
  • MKF5926 Integrated marketing communication
  • MKX5955 Marketing and the international consumer

b. two of the following units (12 points):

Units are 6 credit points unless otherwise stated.

Relevant courses

Successful completion of this specialisation with the relevant units can be counted towards meeting the requirements for the following degrees:

  • 4431 Master of Advanced Marketing
  • B6005 Master of Business
  • B6010 Master of Marketing

Students in other degrees are not eligible to complete this specialisation.