Undergraduate - UnitBTW3281 - Marketing law

This unit entry is for students who completed this unit in 2015 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Level	Undergraduate
Faculty	Faculty of Business and Economics
Organisational Unit	Department of Business Law and Taxation
Offered	Malaysia Second semester 2015 (Day)
Coordinator(s)	Dr Loganathan Krishnan

Synopsis

This unit involves a study of the legal framework which operates in relation to marketing decisions and practice. It examines the impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics covered include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct and electronic marketing and the law.

Outcomes

The learning goals associated with this unit are to:

analyse, and apply the laws protecting intellectual property to the development and marketing of a range of new products and ideas
analyse and apply the consumer protection laws to a range of marketing and advertising strategies
analyse and apply the laws regulating a range of marketing practices including pricing and distribution
formulate the legal protection of a product or idea using the intellectual property, marketing and consumer protection laws.

Assessment

Within semester assessment: 30%
Examination: 70%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Chief examiner(s)

Dr Loganathan Krishnan

Prohibitions

BTB3281, BTC3300, BTF3181, MKC3300