units
BTF3181
Faculty of Business and Economics
This unit entry is for students who completed this unit in 2015 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.
6 points, SCA Band 3, 0.125 EFTSL
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
| Level | Undergraduate |
| Faculty | Faculty of Business and Economics |
| Organisational Unit | Department of Business Law and Taxation |
| Offered | Caulfield Second semester 2015 (Day) |
| Coordinator(s) | Mr Paul Sugden |
Synopsis
The legal framework which operates in relation to marketing decisions and practice. Topics discussed include unfair trading practices, intellectual property rights (patents, trade marks, copyright and designs), anti-competitive conduct and new marketing practices. The unit places the laws controlling unfair and anti-competitive practices within the wider economic context.
Outcomes
The learning goals associated with this unit are to:
- identify and analyse the consumer protection laws and apply those laws to a range of marketing and advertising strategies
- identify and analyse the laws protecting intellectual property and apply those laws to the development and marketing of new products and ideas
- identify, analyse and apply the laws regulating a range of competition practices including pricing and distribution
- critically evaluate a contemporary marketing law development and write a research paper on the topic.
Assessment
Within semester assessment: 30%
Examination: 70%
Workload requirements
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
See also Unit timetable information
Chief examiner(s)
Prerequisites
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