Undergraduate - CourseBachelor of Business (Management) and Bachelor of Business (Marketing)

The course is designed to provide graduates with high-level skills in the specialised fields of marketing and management. Graduates will be capable of pursuing careers in a wide range of marketing and management areas. The course blends a conceptual theoretical framework with practical applications and covers basic discipline material through to more specialised marketing and management requirements. Graduates will be well equipped to seek employment in both private and public-sector enterprises.

Refer to the outcomes for the single degree 0314 Bachelor of Business (Marketing).

Refer to the faculty's Professional recognition of coursesProfessional recognition of courses (http://www.buseco.monash.edu.au/professional-recognition/) page in this Handbook.

This course consists of:

• a set of core units which provide an introduction to the key areas of business study
• a major in management
• a major in marketing
• eight free electives.

Students must complete 32 units over a maximum of 10 years of study as follows:

(a.) 24 units (144 points) from the faculty in the Bachelor of Business at the Caulfield campus as follows:

(i.) six compulsory common core units (36 points):

• ACF1000 Principles of accounting and finance
• BTF1010 Commercial law
• ECF1100 Microeconomics
• ETX1100 Business statistics
• MGF1010 Introduction to management
• MKF1120 Marketing theory and practice

(ii.) a major of 10 units (60 points)* in management

(iii.) a major of 10 units (60 points)* in marketing

• the requirements of the majors are listed under 'Areas of study'
• for each major, at least two units (12 points) must be completed at each of second and third-year levels

* Note: Two of the units in the majors will have already been studied as part of the group of common core units - students must complete an additional unit as detailed below.

(iv.) additional units from the faculty in the Bachelor of Business at the Caulfield campus to reach the required minimum of 24 units (144 points)

(b.) eight free electives** (48 points) which may be chosen:

• from any Faculty of Business and Economics programs and campuses***
• from disciplines offered by another faculty
• to form minors or a major
• from individual units.

** Note: Students must be able to meet any prerequisites for elective units.

*** Note: Enrolment in units at campuses other than the student's campus of enrolment is subject to there being spare capacity after students from that campus have enrolled.

Elective units can be identified using the browse units toolbrowse units tool (http://www.monash.edu.au/pubs/handbooks/units/search) in the current edition of the handbook. The level of the unit is indicated by the first number in the unit code; undergraduate units are those that commence with the numbers 1-3.

Majors and minors can be identified from the areas of study indexesareas of study indexes (http://www.monash.edu.au/pubs/handbooks/aos/index.html) in the Handbook.

Students may select free elective units from any campus, but should be aware of the teaching location as this may require travel to another campus and have timetabling implications. Students may also select units offered in off-campus mode (Note: The number of off-campus units permitted for international students is limited).

Additional degree requirements:

• a maximum of 13 first-year level units (78 points)
• a minimum of eight third-year level units (48 points), of which at least five units (30 points) must be from those offered by the faculty at the Caulfield campus
• in addition to specific unit prerequisites, second-year level units require the successful completion of three first-year level units and third-year level units require the successful completion of two second-year level units.

• Management
• Marketing

Bachelor of Business (Management)
Bachelor of Business (Marketing)