courses

0314

18 September 2017 22 December 2024
Monash University

Undergraduate - Course

Students who commenced study in 2015 should refer to this course entry for direction on the requirements; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course.

print version

This course entry applies to students commencing this course in 2015 and should be read in conjunction with information provided in the 'Faculty information' section of this Handbook by the Faculty of Business and Economics.

If you are seeking to commence your studies in 2016, please visit our new Find A Course for 2016.

Course code0314
Managing facultyBusiness and Economics
Abbreviated titleBBus(Mktg)
CRICOS code001723A
Total credit points required144
Standard duration of study (years)3 years FT, 6 years PT

Students have a maximum of 8 years to complete this course.

Study mode and locationOn-campus (Caulfield)
Admission, fee and application details http://www.monash.edu/study/coursefinder/course/0314
Contact details

Visit http://www.buseco.monash.edu.au/findoutmore/current-students.html

Course coordinator

Associate Professor Colin Jevons

Notes

  • Unit codes that are not linked to their entry in the Handbook are not available for study in the current year.

Description

In this course, marketing studies are combined with a general business education to ensure that graduates have a broad perspective of business from which to enter and progress in their marketing careers. The program aims at developing a basis that will enable the graduate to deal with change in a dynamic society and also provide a foundation for further study. Students completing the course are expected to be well informed and developed in their decision-making skills and approach to business problems and issues.

Outcomes

These course outcomes are aligned with the Australian Qualifications Framework level 7, the Bologna Cycle 1 and Monash Graduate AttributesAustralian Qualifications Framework level 7, the Bologna Cycle 1 and Monash Graduate Attributes (http://www.monash.edu.au/pubs/handbooks/alignmentofoutcomes.html).

Upon successful completion of this course it is expected that graduates will:

(a.) be critical and creative scholars who:

  • produce innovative solutions to problems
  • apply research skills to business challenges
  • communicate effectively and perceptively

(b.) be responsible and effective global citizens who:

  • engage in an internationalised world
  • exhibit cross cultural competence
  • demonstrate ethical values

(c.) have comprehensive understanding of their discipline and be able to provide discipline based solutions relevant to the business, professional and public policy communities that we serve

(d.) have a well-developed understanding of multi-disciplinary decision making in organisations.

Professional recognition

Refer to the faculty's Professional recognition of coursesProfessional recognition of courses (http://www.buseco.monash.edu.au/professional-recognition/) page in this Handbook.

Structure

This course consists of:

  • six core units which provide an introduction to the key areas of business study
  • a major of 10 units in marketing
  • eight free electives.

Requirements

All students

All single and double degree students must complete the following:

(A.) 16 units (96 points) from the faculty in the Bachelor of Business at the Caulfield campus as follows:

(1.) six core units (36 points):

(2.) a major of 10 units (60 points) in marketing as listed under 'Areas of study':

  • at least two units (12 points) must be completed at each of second and third-year levels
  • all units taken as part of this major must be from the Caulfield campus

* Note: This unit is one of the units in the accounting major and will have already been studied as part of the group of common core units - students will complete an additional unit as detailed below.

(3.) an additional unit from the faculty in the Bachelor of Business at the Caulfield campus to reach the required minimum of 16 units (96 points)

Single degree students only

(B.) eight free electives** (48 points) as follows which may be chosen:

  • from any Faculty of Business and Economics programs and campuses***
  • from disciplines offered by another faculty
  • to form minors or a major
  • from individual units.

** Note: Students must be able to meet any prerequisites for elective units.

*** Note: Enrolment in units at campuses other than the student's campus of enrolment is subject to there being spare capacity after students from that campus have enrolled.

Elective units can be identified using the browse units toolbrowse units tool (http://www.monash.edu.au/pubs/handbooks/units/search) in the current edition of the handbook. The level of the unit is indicated by the first number in the unit code; undergraduate units are those that commence with the numbers 1-3.

Majors and minors can be identified from the areas of study indexesareas of study indexes (http://www.monash.edu.au/pubs/handbooks/aos/index.html) in the Handbook.

Students may select free elective units from any campus, but should be aware of the teaching location as this may require travel to another campus and have timetabling implications. Students may also select units offered in off-campus mode (Note: The number of off-campus units permitted for international students is limited).

Additional requirements

Students must also meet the following requirements:

  • a maximum of 10 first-year level units (60 points)
  • a minimum of six third-year level units (36 points), of which at least four units (24 points) must be from those offered by the faculty at the Caulfield campus
  • in addition to specific unit prerequisites, second-year level units require the successful completion of three first-year level units and third-year level units require the successful completion of two second-year level units.

Areas of study

Award(s)

Bachelor of Business (Marketing)