Faculty of Business and Economics

Monash University

Undergraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

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FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedPeninsula Second semester 2013 (Day)
Coordinator(s)Ms Maureen Griffiths


An in-depth analysis of the marketing techniques that can be applied to the tourism sector.


The learning goals associated with this unit are to:

  1. recognise the importance of marketing to the tourism sector
  2. identify the marketing methods employed by the tourism sector
  3. distinguish between marketing a service and a physical good
  4. analyse the marketing strategies, including segmentation, employed by the tourism sector.


Within semester assessment: 100%

Chief examiner(s)

Contact hours

One 6.5 hour problem based workshop per week