Faculty of Business and Economics

Monash University

Undergraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

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FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedBerwick Second semester 2013 (Day)
Coordinator(s)Dr Jasmine Rushdi


The purpose of the unit is to develop student's capacity for developing and implementing a business plan. Students will utilise and integrate a range of management and marketing frameworks to develop a concise and effective business plan.


The learning goals associated with this unit are to:

  1. define the relationship between management and marketing planning and implementation in a business environment
  2. demonstrate the relationship between management objective setting and marketing objective setting
  3. understand how a business plan is implemented in practice
  4. prepare and implement a management/marketing business plan
  5. develop and enhance appropriate written and oral communications and

analytical skills required for the effective preparation and presentation of a business plan.


Within semester assessment: 60% Examination: 40%

Chief examiner(s)

Contact hours

3 hours per week