units

MGX9610

Faculty of Business and Economics

18 September 2017 19 April 2024
Monash University

Postgraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

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LevelPostgraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedCaulfield First semester 2013 (Evening)
Coordinator(s)Dr Annie Bhattacharea

Synopsis

Topics include supply chains and logistics; trade offs and total system approach; channel structure, function and design; postponement-speculation; selecting channel members; administrative patterns in channels, the evolution of vertical marketing systems; bases of power; channel leadership; conflict in distribution channels; customer service; pre-post and transaction elements; order cycle factors; product availability; costs of service; customer service policy making; service measurement and standards; Parasuraman gap model; performance measurement; direct product profitability; distribution cost analysis; strategic profit model; supply management as an integral part of logistics.

Outcomes

The learning goals associated with this unit are to:

  1. explain the strategic and operational perspectives of logistics
  2. describe the elements of the logistics mix and explain the trade offs between these elements
  3. discuss the mechanisms and issues involved in supply chain integration
  4. analyse the performance of logistics and the supply chain management in an organisation
  5. apply the concept of integrated logistics and supply chain management to solve an organisational problem.

Assessment

Within semester assessment: 50%
Examination: 50%

Chief examiner(s)

Dr Ananya Bhattacharya

Contact hours

3 hours per week