Faculty of Arts

Monash University

Undergraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 1, 0.125 EFTSL

To find units available for enrolment in the current year, you must make sure you use the indexes and browse unit tool in the current edition of the Handbook.

FacultyFaculty of Arts
Organisational UnitSchool of Applied Media and Social Sciences, Gippsland
OfferedBerwick First semester 2013 (Day)
Gippsland First semester 2013 (Day)
Gippsland First semester 2013 (Off-campus)
Sunway First semester 2013 (Day)
Coordinator(s)Dr Susan Yell


Previously coded COM3423


As for ATS2454.


On successful completion of this unit students will be able to:

  1. demonstrate a developed grasp of the social conditions, material practices, products and outcomes of various media;
  2. demonstrate an awareness of the connections between communications technologies and the formation of audiences, citizens and communities;
  3. utilise the understandings in Objectives 1 and 2 to describe and analyse historical, current and likely future trends in audience formations;
  4. identify and evaluate a range of theoretical approaches to understanding audiences;
  5. demonstrate sound knowledge of some audience research techniques, issues and choices; and
  6. utilize the understandings in Objectives 4 and 5 to design a research project.


Participation in online discussion group (500 words): 10%
Research design proposal (2000 words): 50%
Exam (2 hours): 40%
Students taking this unit at Level 3 will be expected to demonstrate a more sophisticated understanding of research paradigms for the research design assignment. They will be expected to demonstrate (in their online postings and in the exam) a more sophisticated understanding of Objectives 1, 2 and 3.

Chief examiner(s)

Contact hours

2 hours (1 x 2 hour seminar) per week

This unit applies to the following area(s) of study


ATS1277 or ATS1279 and ATS1278 or ATS1280 or equivalent


ATS2454, COM2423, COM3423, GSC3402, GSC3423