Undergraduate - UnitATS2449 - Media texts

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 1, 0.125 EFTSL

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Level	Undergraduate
Faculty	Faculty of Arts
Organisational Unit	School of Applied Media and Social Sciences, Gippsland
Offered	Gippsland Second semester 2013 (Day) Gippsland Second semester 2013 (Off-campus) Sunway Second semester 2013 (Day)
Coordinator(s)	Dr Graham Jones

Notes

Previously coded COM2409

Synopsis

Media Texts introduces a range of ways of conceiving, composing and reading representation in general, and uses these techniques to analyse particular media texts. The unit considers how traditional depictions of media texts as narrative and as ideology underpin many common-sense readings of media representations, before broaching the analysis of such texts in terms of discourse and textuality. The unit also examines a range of compositional technqiues with regard to their potentia social, conceptual and corporeal effects, before speculating on how these techniques can connect with established textual histories and reading protocols to enable a range of interpretive possibilities.

Outcomes

On successful completion of this unit students will have:

an understanding of a range of theories informing the analysis of media representations
an ability to use these theories to conduct the analysis of media texts in both academic and journalistic contexts
a capacity to analyse a range of compositional techniques in terms of how they may be deployed to produce specific social, conceptual and corporeal effects
an awareness of the force of reading protocols and textual histories in directing both everyday and scholarly responses to media texts
an appreciation of the importance of cultural and communications theory for opening new possibilities in the everyday interpretation of media texts.